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Jennifer Pharr Davis Releases Her New Book, The Pursuit of Endurance


first_imgIn her new book released yesterday, Jennifer Pharr Davis, National Geographic Adventurer of the Year, shares her secrets on how to persevere and push through life’s challenges both on and off the trail.“It takes one to know one. Jennifer Pharr Davis, the first woman to set a speed record on the A.T., provides powerful and personal insights into ten of the world’s most accomplished and inspiring endurance athletes in her new book. Among them are two pillars of Appalachian adventure: 16-time A.T. thru-hiker Warren Doyle and former A.T. speed record holder David Horton. Both Doyle and Horton have stunning outdoor achievements, but they have dedicated themselves to helping others reach their goals—including Pharr Davis. She also ventures out on the trail with ultra legends Andrew Thompson, Scott Williamson, Heather Anderson, and Scott Jurek, following the highs and lows of their record-chasing journeys. Best of all, Pharr Davis shares her own experiences and reflections on and off the trail. All of these phenomenal athletes are also everyday human beings who stumble, divorce, fail, and struggle like the rest of us—and also find a way to persevere.” – Will Harlan, Editor In CheifI’m excited and crazy nervous. The people and message inside of this book are very dear to me. I appreciate any orders, shares, and encouraging words. Thanks y’all! – Jennifer Pharr DavisJennifer Pharr Davis is an American long-distance hiker, an author, a speaker, a National Geographic Adventurer of the Year, contributor to Blue Ridge Outdoors and an ambassador for the American Hiking Society. She has hiked more than fourteen thousand miles on six different continents. In 2011, Pharr Davis set the unofficial record for the fastest thru-hike of the Appalachian Trail with a time of 46 days, 11 hours, and 20 minutes, an average of 47 miles a day, a record she held for four years. Pharr Davis lives in Asheville, North Carolina, with her husband, Brew, and their daughter and son, Charley and Gus.  Jennifer Pharr Davis will be hosting several events over the next couple of months including trail runs, readings, and Q&A sessions. To learn more, check out her Facebook Page or Author Profile Page.Hardcover | $27.00Published by VikingApr 10, 2018 | 320 PagesGrab Your Copy Today!last_img read more


Andrew Morgan: ICS – Leveraging content to maximise Cheltenham


first_imgShare StumbleUpon BHA extends racing suspension beyond end of April April 16, 2020 Submit Related Articles Andrew Morgan, international manager and senior editor at Independent Content Services, suggests ways bookmakers can leverage content to get the jump on their rivals during and after the upcoming Cheltenham Festival.With the Cheltenham Festival just a few weeks away, sportsbook operators will be putting the finishing touches to their battle plans as they do their utmost to stand out from the crowd. The usual methods will be deployed from quirky/outrageous television ads to overly generous welcome offers via special odds. While these techniques can be highly effective at driving new player sign-ups during the Festival, they do little to ensure they remain loyal after the event. It must be remembered that bookmakers are no longer just facilitators of odds and markets; they must be information hubs that provide news, features, data, analysis and insights to their players. This content takes the form of written, audio, and visual, and allows players to remain constantly connected to a betting brand. So how can bookmakers use content to get the jump on their rivals during the Cheltenham Festival, and keep them engaged after? It’s important to understand that horseracing fans are, almost by definition, likely to be punters. As such, they are invaluable to bookmakers, but they are savvy and tend to have many bookmaker accounts which is why differentiation – particularly via content – is vital to win them over and drive long-term loyalty. One way this can be achieved is through racing commentary radio. Punters like to be informed and experience the thrills and spills associated with their bet, and audio coverage is the most effective way of doing this. This takes the form of a radio broadcast which provides all of the build-up and prices, as well as live commentary of all races. In addition, broadcasts from key events such as the Cheltenham Festival  can include big-name interviews with riders and trainers as well as general paddock observations.It is about transporting the punter right to the heart of the action, adding an additional level of interaction and engagement with their bet. Of course, broadcasts must be available across desktop and mobile platforms – the latter is particularly important as it allows the punter to remain connected to the bookmaker while out and about (doing chores around the house, sat on a train, driving to work, walking the dog, etc) or while second screening. Operators must also acknowledge the difference in content that horseracing punters are seeking compared with fans of other sports. A key consideration is stats and data; racing bettors like to study the form and get tips from a reliable source. While some operators do offer this type of content, the way information is presented is often hard to decipher. This led us to develop and launch beforetheoff.com (BTO), which provides data, stats and analysis via easy to digest visual pointers in an innovative new-style of racecard display.This includes a brilliant media centre which delivers dynamic infographics and banners for each race and even for each horse running in all races, plus we use the data to deliver hand-crafted comments, verdicts and tips along with preview videos.Beforetheoff.com can be white-labelled to great effect – we recently launched a branded version of the website for The Telegraph – which crunches thousands of pieces of information to produce ratings, trends and statistics that give punters a vital steer when it comes to making their wager. It also identifies value as it produces odds for each runner which can be compared against live prices. Other features include star ratings and other key indices. In addition to audio and written content, bookmakers should also launch visual broadcasts from their sites. This can include previews of major events broadcast from a studio environment similar to Sky Sports Gillette Soccer Saturday. Pundits can discuss the event, the form of the horses and riders entered, as well as the latest odds and markets. These broadcasts are ideal for sharing on social media, providing another platform through which to engage punters. These are just three ways in which horserace betting operators can leverage content to not only attract and retain players during blockbuster events such as Cheltenham Festival, but also to ensure they keep coming back for more in the long-term. Sure, operators also need to look more closely at product and marketing, but the power of content should not be overlooked. Share Irish racing cancelled as Varadkar increases COVID-19 measures March 25, 2020 Paris tracks face second shutdown as government changes coronavirus policy May 20, 2020last_img read more