ESI Digital – No Drama Please… Esports growth should be treated as business as usual August 20, 2020 StumbleUpon SEM Global’s director and founder Philip Canavan has emphasised how operators need to be more meticulous in abiding by advertising guidelines following the Advertising Standards Agency (ASA) banning a Betway ad that featured West Ham’s Declan Rice.Betway were found to be in breach of CAP Code (Edition 12) rule 16.3.14 (Gambling), which states that betting operators are prohibited from featuring under-25s who play a ‘significant role’ in adverts.Canavan discussed how incidents such as Betway’s serve as a ‘positive reminder’ of the seriousness of the ASA legislation. He commented: “Sponsors enter into agreements aware of the parameters laid out before them and this is just a blip. The age restriction for players in ads is a rule that has been in place for some time and has not diminished the appetite for sponsorship from the gaming industry in any way, nor will it in my opinion.“We are all human and mistakes are made occasionally but if anything, incidents of this nature can act as a positive reminder that the ASA legislation cannot be taken lightly and failure to adhere to the rules whether accidental or intentional, will be picked up. A consistent spotlight and clear governance on gambling advertising is the best way of ensuring more drastic and unnecessary restrictive measures are never taken.”With a similar incident having occurred last season when the ASA ruled against Tottenham Hotspur FC and William Hill for a joint tweet that was posted ahead of a UEFA Champions League fixture, Canavan also explored the possibility of the code being adjusted. The director and founder concluded: “I think [it should be amended] – I cannot imagine any possible negative repercussions/underage gambling issues stemming from that tweet, nor would it have been an attempt to “sneak” a tweet out featuring under 25 players. “However, the rules are there to be followed and the more closely regulated and monitored all gambling ad output is then the safer our industry is in the long term. “As long as the lines of communication from ASA/CAP/BCAP to the gaming industry are clear, then it is up to the operators and marketeers to stay on top of everything, be sure to toe the line and act within the rules.” Share Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Share Submit Related Articles Real Betis selects Betway as its official shirt sponsor August 10, 2020
Newsroom GuidelinesNews TipsContact UsReport an Error AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with PackersFortunately for Linn, the video game “MLB The Show 20” was released for PlayStation 4 on Thursday: “So I played that till 5 in the morning,” he said.If he ever puts down the controller, Linn expects he’ll find himself watching more Lob City highlights than even before.Pete Zayas, the creator of Laker Film Room, said he’ll use the down time to tackle projects he didn’t have time for during the NBA’s busy season – including breaking down some of his favorite Kobe Bryant games on his YouTube channel.“My videos are six or seven minutes long but it takes six or seven hours to make the video, so I’m entertained for six or seven hours,” Zayas said. “I was built for times like these.”He said he anticipates launching some “group project type stuff” online to help his fellow basketball obsessives get through the hiatus. He also encouraged fans to experiment with the kind of video analysis he’s known for. “I started because I was bored,” Zayas said. “I had stopped coaching basketball to help my girlfriend at the time start her private practice, so I didn’t have anything to do and I wanted to scratch that basketball itch and I said, ‘Oh, what’s this iMovie app on my laptop?’“And the thing about basketball, there’s so much meat on the bone. I could watch a game five or six times, it’s like a great movie, watching it again, you’re like, ‘I didn’t catch that last time!’”In that spirit, Francois “Frenchy” Nicolas, an actor, sports entertainer and host familiar to those who’ve attended L.A. Sparks and Clippers games at Staples Center in recent years, said instead of live action this week he watched a documentary on the three-peat Chicago Bulls.“If you’re a true fan, this is your time to brush up, to use this opportunity to look at a lot of older historic moments,” Nicolas said.Otherwise, fans said that beside video games, amid the coronavirus news they’ll distract themselves with Netflix, with “bad reality TV,” with replays of old games, and by spending virtual time together online as they collectively experience “this weird cabin fever we’re all about to have,” as hoops fan Payman Benz put it.But even as fans find productive ways to fill the hole where live sports should have been, it won’t be the same without the outlet that offers reliable escapism for so many.“Life can suck sometimes,” Linn said. “But you can sit down and unplug and just invest in a game … and it’s like a whole ’nother reality. Not having that for a while is going to be hard.”Zelasko recounted covering baseball on Fox Sports after the Sept. 11 attacks, and how much the game meant to a grieving nation.“It was important,” she said, remembering conversations then about how to find the balance between showing respect and providing distraction. “Sports have always been therapy; now it’s very odd not to have the outlet.”Mary Dacuma, a Clippers and Chicago Bears devotee living in Glendale, said she thinks it’s especially tough for NBA fans in Southern California.“It really looked like the Lakers or the Clippers were gonna be the ones who took it this year,” said Dacuma, who noted that her husband logged in to check on his fantasy team out of habit. “It would have been great if the Clippers did it, and they were performing super strong. Or if the Lakers won the championship, that would’ve been such a poetic thing to happen this year of all years. But now we’ll never know now.”Or perhaps we will, if the NBA extends the season and is able to return to the court to finish the season? No one can say yet.“The majority of the text messages I got (after the season was suspended) were, ‘I’m so sorry, (the Clippers) were on their way to a title,’” said Benz, a comedy director and writer and Clippers’ season-ticket holder who began attending games in 2007.“Even if it’s all erased, regardless, it’s been a fun year,” he said. “I had a moment of, ‘Oh man! The playoffs!’ But then I thought, ‘Wait a minute, this is a pandemic. Zoom out, this is not important.’”If anything, Dacuma said, following developments related to “the larger existential crisis” will be what helps distract her from missing sports.And whenever the games get going again, Benz predicts they’ll be cherished as never before.“The arenas are going to be louder than ever, there’s going to be such a relief and appreciation for what we had,” he said. “Across the board, I think maybe this is a time when we start to learn what we do need and don’t need and what are we focused on way too much, and to just enjoy stuff.” “What is on TV on a Friday?” wondered Jeanne Zelasko, the longtime sportscaster and sports fan who said she honestly didn’t know what else people watch.Zelasko, a host for “Clippers Live,” the team’s pregame and postgame show on Fox Sports West, wasn’t the only one already experiencing “withdrawals” without games.“I’ve realized it’s a big part of my life,” said Anaheim’s Joey Linn, a dedicated Clippers and Angels fan who also works as the color commentator for his Biola University basketball teams. “So far it’s been really difficult.”But Linn, like every other sports fanatic, is going to have to find other ways to spend his time after the NBA and virtually every other sport in the United States suspended or canceled play this week in an effort to curtail the spread of the COVID-19 virus.