Recently, the Ministry of Tourism in collaboration with Google India launched a 360° virtual reality (VR) experience video on the Incredible India campaign. KJ Alphons, Minister of State for Tourism (I/C) stated the project was aimed at showcasing the country as an “iconic destination.”“India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature and food,” he said.The function was also attended by Rashmi Verma, Secretary, Ministry of Tourism, Chetan K, Director, Policy Planning and Government (Google India), and Google representatives.The minister said the centre wanted to give the people in India and across the world an opportunity to immerse in the country’s rich heritage. And through the partnership with Google, it wants to engage new and global audiences, and offer them immersive content in a never seen before manner.“Taking virtual reality to the common man at a low/free cost will further enable an increase in the tourist footfall in iconic monuments and other tourist destinations with a focus on museums. Incredible India in 360 degrees, as never seen before, takes one through a journey across Hampi, Goa, Delhi and Amritsar. One can explore the places and people that make each of these iconic sites incredible,” Alphons added.