Eric Krasno Shares Stunning Animated Video For Funky Single ‘On The Rise’

first_imgEric Krasno—founding member of the bands Soulive and Lettuce— will release his new solo album, Blood From A Stone, on July 8. Best known as a guitarist, the recording is the first to feature Krasno’s own vocals. The release comes at a particularly prolific time for Krasno. He’s producing new records for Allen Stone, Aaron Neville and Lawrence, while this past Friday he played to a packed house at Red Rocks in Colorado with Lettuce and the following night joined Kamasi Washington, Miguel and others as part of Bonnaroo’s SuperJam. His solo band will tour the U.S. throughout the remainder of summer and fall.For his new album’s second single, “On The Rise,” Krasno brought onboard Brooklyn-based interdisciplinary artist Curtis Peel to direct the song’s accompanying video.Peel has a long resume. He fronted the band Futurist, cofounded the Burning Man theme camp and community, Camp Rock Star and has collaborated with artists including Dani Barbieri, Maxine Nienow, April Kidwell, Dawn of Man Productions, DMZL, and the Brooklyn bands Kylian, Turkuaz and Dopapod. Peel had this to say about his approach to illustrating the song:“When I first heard the track, I loved it instantly! I found it to be groovy and laid back with these sugary, psychedelic choruses; a sound somewhere triangulated in between Tame Impala, Beck, and James Brown on the style spectrum. So, I knew I wanted it to be really colorful, but I actually didn’t go into the project with much foresight regarding content or story line, which was kind of a departure from most of my other music videos.Essentially, I just started off illustrating the obvious lyrical imagery (mountains, moon, starlight, etc.) and just let the story develop in a stream of consciousness kind of way after that. Here’s this beautiful sunrise, now who is watching it? The observer became this cyclops monk and then his purpose grew out of that. Add in some mushroom tea, mountain top meditation and psychic flashbacks of a human civilization now buried beneath the ocean, he now had found his calling, to plant the seeds for a new population on the rise.”Eric Krasno adds, “This is one of my favorite songs on the record. We set out to create a psychedelic landscape with sounds and lyrics. Curtis Peel did an amazing job bringing that to life in the video. I knew I wanted an animated video for this song. When I spoke to Curtis and played the song for him, he got it right away and ran with it.”Watch “On The Rise” below.last_img