Tag: 花韵高端私人会所价位


Image management in the function of the development of Croatian tourism


first_imgSeasonality, unfavorable structure and obsolescence of accommodation capacities are the key weaknesses of our tourism sector, show the relevant SWOT analyzes, and as one of the most significant weights of the sector is the bad image of Croatia.The mentioned term is defined by economic theorists as a set of beliefs and impressions that people have about a country, more precisely, as a picture of a large number of associations and pieces of information related to that country. In this case, despite the fact that Croatia has been a member of the EU for four years, when it comes to tourism, recent research shows, Croatia is still associated with a country of Balkan provenance, and ultimately a country with a certain democratic deficit.In this sense, in today’s environment of global media, the role of sports, especially football, which as a planetary phenomenon has evolved into one of the most important media, primarily in terms of creating and then promoting the image of a country, has become extremely important. Sport in general, especially football in front of everyone and everything, like it or not, has become a significant lever for “building” the image of a country, while, furthermore, the same image has become a significant fact in creating competitive advantages.In such a global environment, where impressions become more important than facts, we still have a huge deficit of awareness of the potential of the image, and the lack of an image management strategy is unnecessary to discuss. That is why it is necessary to stand behind the new video of the Croatian Tourist Board, premiered on the second day of WTM in London, in which the main roles are played by our celebrated athletes, the purpose of which is to exploit, multiply and multiply the reputation that our top athletes enjoy he manages it in a way that will lead to the conversion of attitudes and perceptions about Croatia, which will at least approximately collide with the reputation of our sports stars.It is to be hoped that the times when the Ministry of Tourism and the Croatian National Tourist Board “ran” through opportunities (bronze of football players at the World Cup in France, planetary successes of Janica Kostelic, Goran Ivanisevic da) to multiply global media attention focused on our announced athletes behind us.Published by: doc.dr.sc. Ivan Herak, former Minister of Tourismlast_img read more


Philip Canavan: ‘ASA legislation cannot be taken lightly’


first_img ESI Digital – No Drama Please… Esports growth should be treated as business as usual  August 20, 2020 StumbleUpon SEM Global’s director and founder Philip Canavan has emphasised how operators need to be more meticulous in abiding by advertising guidelines following the Advertising Standards Agency (ASA) banning a Betway ad that featured West Ham’s Declan Rice.Betway were found to be in breach of CAP Code (Edition 12) rule 16.3.14 (Gambling), which states that betting operators are prohibited from featuring under-25s who play a ‘significant role’ in adverts.Canavan discussed how incidents such as Betway’s serve as a ‘positive reminder’ of the seriousness of the ASA legislation. He commented: “Sponsors enter into agreements aware of the parameters laid out before them and this is just a blip. The age restriction for players in ads is a rule that has been in place for some time and has not diminished the appetite for sponsorship from the gaming industry in any way, nor will it in my opinion.“We are all human and mistakes are made occasionally but if anything, incidents of this nature can act as a positive reminder that the ASA legislation cannot be taken lightly and failure to adhere to the rules whether accidental or intentional, will be picked up. A consistent spotlight and clear governance on gambling advertising is the best way of ensuring more drastic and unnecessary restrictive measures are never taken.”With a similar incident having occurred last season when the ASA ruled against Tottenham Hotspur FC and William Hill for a joint tweet that was posted ahead of a UEFA Champions League fixture, Canavan also explored the possibility of the code being adjusted. The director and founder concluded: “I think [it should be amended] – I cannot imagine any possible negative repercussions/underage gambling issues stemming from that tweet, nor would it have been an attempt to “sneak” a tweet out featuring under 25 players. “However, the rules are there to be followed and the more closely regulated and monitored all gambling ad output is then the safer our industry is in the long term. “As long as the lines of communication from ASA/CAP/BCAP to the gaming industry are clear, then it is up to the operators and marketeers to stay on top of everything, be sure to toe the line and act within the rules.” Share Betway and Dafabet grow La Liga sponsorship portfolios August 14, 2020 Share Submit Related Articles Real Betis selects Betway as its official shirt sponsor August 10, 2020last_img read more