Tag: 杭州2019百花坊

Image management in the function of the development of Croatian tourism

first_imgSeasonality, unfavorable structure and obsolescence of accommodation capacities are the key weaknesses of our tourism sector, show the relevant SWOT analyzes, and as one of the most significant weights of the sector is the bad image of Croatia.The mentioned term is defined by economic theorists as a set of beliefs and impressions that people have about a country, more precisely, as a picture of a large number of associations and pieces of information related to that country. In this case, despite the fact that Croatia has been a member of the EU for four years, when it comes to tourism, recent research shows, Croatia is still associated with a country of Balkan provenance, and ultimately a country with a certain democratic deficit.In this sense, in today’s environment of global media, the role of sports, especially football, which as a planetary phenomenon has evolved into one of the most important media, primarily in terms of creating and then promoting the image of a country, has become extremely important. Sport in general, especially football in front of everyone and everything, like it or not, has become a significant lever for “building” the image of a country, while, furthermore, the same image has become a significant fact in creating competitive advantages.In such a global environment, where impressions become more important than facts, we still have a huge deficit of awareness of the potential of the image, and the lack of an image management strategy is unnecessary to discuss. That is why it is necessary to stand behind the new video of the Croatian Tourist Board, premiered on the second day of WTM in London, in which the main roles are played by our celebrated athletes, the purpose of which is to exploit, multiply and multiply the reputation that our top athletes enjoy he manages it in a way that will lead to the conversion of attitudes and perceptions about Croatia, which will at least approximately collide with the reputation of our sports stars.It is to be hoped that the times when the Ministry of Tourism and the Croatian National Tourist Board “ran” through opportunities (bronze of football players at the World Cup in France, planetary successes of Janica Kostelic, Goran Ivanisevic da) to multiply global media attention focused on our announced athletes behind us.Published by: doc.dr.sc. Ivan Herak, former Minister of Tourismlast_img read more

French Open 2019: Federer, Nadal Reach Third Round

first_imgFormer champion Roger Federer and 11-time winner Rafael Nadal moved into the third round of the French Open without dropping a set.Federer, the 2009 champion, needed only 96 minutes to beat Germany’s lucky loser Oscar Otte 6-4 6-3 6-4.Nadal, 32, eased to a 6-1 6-2 6-4 victory over Germany’s world number 114 Yannick Maden. Nadal through to third round of 2019 French Open Former champion Stan Wawrinka also won in straight sets, overcoming Chile’s Cristian Garin 6-1 6-4 6-0.Otte held his serve in his opening four services games but was broken in his fifth as Federer, playing in this tournament for the first time since 2015, took the opening set.The third seed, a winner at Roland Garros in 2009, then took control to move two sets ahead and a break in the ninth game of the third set gave him the opportunity to clinch an assured victory on his serve.Otte had lost to Spain’s Guillermo Garcia-Lopez in the third qualifying round but took his place in the main draw as a ‘lucky loser’ because of withdrawals.He then won just his second match in eight years on the main ATP Tour by seeing off Malek Jaziri of Tunisia in the opening round.Next up for 37-year-old Federer is a match against Norway’s Casper Ruud who knocked out Italian 29th seed Matteo Berrettini 6-4 7-5 6-3.Nadal won the first five games of the match on his way to taking the opening set in 42 minutes and then broke 29-year-old Maden’s serve in the opening service game of the second.Maden, playing in the second round of a Grand Slam for the first time, managed to break Nadal’s serve twice in the third set, but struggled to hold on to his own serve as the second seed moved into the last 32.This is the second German qualifier that Nadal has defeated at this year’s French Open after his first-round win over Yannick Hanfmann on Monday.Nadal will now face either David Goffin or Miomir Kecmanovic in round three.Elsewhere, France’s Corentin Moutet, the world’s number 110, defeated Argentina’s 19th seed Guido Pella 6-3 6-1 2-6 7-5.Sixth seed Stefanos Tsitsipas of Greece fought back from a set down to beat Bolivia’s Hugo Dellien 4-6 6-0 6-3 7-5.Kei Nishikori, seeded seventh, also suffered a scare in his match against France’s Jo-Wilfried Tsonga on Philippe Chatrier Court – the equivalent of Wimbledon’s Centre Court.Two-time French Open semi-finalist Tsonga won the opening set but the Japanese player came back to win 4-6 6-4 6-4 6-4.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegramlast_img read more