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Image management in the function of the development of Croatian tourism


first_imgSeasonality, unfavorable structure and obsolescence of accommodation capacities are the key weaknesses of our tourism sector, show the relevant SWOT analyzes, and as one of the most significant weights of the sector is the bad image of Croatia.The mentioned term is defined by economic theorists as a set of beliefs and impressions that people have about a country, more precisely, as a picture of a large number of associations and pieces of information related to that country. In this case, despite the fact that Croatia has been a member of the EU for four years, when it comes to tourism, recent research shows, Croatia is still associated with a country of Balkan provenance, and ultimately a country with a certain democratic deficit.In this sense, in today’s environment of global media, the role of sports, especially football, which as a planetary phenomenon has evolved into one of the most important media, primarily in terms of creating and then promoting the image of a country, has become extremely important. Sport in general, especially football in front of everyone and everything, like it or not, has become a significant lever for “building” the image of a country, while, furthermore, the same image has become a significant fact in creating competitive advantages.In such a global environment, where impressions become more important than facts, we still have a huge deficit of awareness of the potential of the image, and the lack of an image management strategy is unnecessary to discuss. That is why it is necessary to stand behind the new video of the Croatian Tourist Board, premiered on the second day of WTM in London, in which the main roles are played by our celebrated athletes, the purpose of which is to exploit, multiply and multiply the reputation that our top athletes enjoy he manages it in a way that will lead to the conversion of attitudes and perceptions about Croatia, which will at least approximately collide with the reputation of our sports stars.It is to be hoped that the times when the Ministry of Tourism and the Croatian National Tourist Board “ran” through opportunities (bronze of football players at the World Cup in France, planetary successes of Janica Kostelic, Goran Ivanisevic da) to multiply global media attention focused on our announced athletes behind us.Published by: doc.dr.sc. Ivan Herak, former Minister of Tourismlast_img read more


Osvaldo effort earns point


first_img Press Association Saints, though, were beginning to resemble the side that started the season so brightly, pressing high and maintaining possession, with Dejan Lovren heading wide and Jack Cork, making his first Premier League start of the season, testing Costel Pantilimon from 25 yards. Aguero unusually turned over a fine cutback from Zabaleta when City voyaged forward again, but it was Southampton in the ascendancy. Adam Lallana showed impressive control in the box before City got back to bundle behind for a corner, while only a last-ditch challenge prevented James Ward-Prowse turning a Luke Shaw cross goalwards. Ward-Prowse tested Pantilimon from distance as Saints continued to push before Calum Chambers wasted a fantastic chance to put them level when meeting a Shaw cross at the backpost. The teenage right-back somehow headed wide, but Pochettino’s men were not to be denied a leveller for long as Osvaldo netted in style three minutes before half-time. Latching on to a long ball forward, the Italian turned Kompany inside out on the left flank. Osvaldo left the City captain on his backside and continued to cut away from Zabaleta before curling an exquisite right-footed strike into the far corner. It was no less than the home side deserved for their massively-improved display, although it merely seemed to gee City up when the teams re-emerged for the second half. Third-choice goalkeeper Paulo Gazzaniga, starting again due to injuries to Artur Boruc and Kelvin Davis, did well to push an Aguero effort wide shortly after the restart before Yaya Toure fizzed a shot just wide of the Saints goal moments later. Again, though, Southampton settled and Rodriguez was soon causing havoc. The 24-year-old showed fantastic skill to jink through on goal, forcing Pantilimon into a save from which Osvaldo should have done much better with the rebound. Playing in front of England assistant coach Ray Lewington, Rodriguez’s pressure then forced Kompany into an uncharacteristic mistake, although Osvaldo could only fire wide. Rodriguez headed a great Ward-Prowse corner just wide as Saints continued forward, but City were proving dangerous on the counter and Aguero came close to levelling with a left-footed drive across goal. There was a worrying moment for Saints as the ever-impressive Lovren went down injured, yet the Croatia international somehow managed to battle on after treatment. His centre-back partner Jose Fonte, who had been a doubt for the game, was just denied a header on goal by Kompany’s fine defending before Kolarov sent a fierce effort into the side-netting. That was the last moment of note for City, who yet again failed to impress on the road – hardly the best preparation for this week’s trip to Champions League holders Bayern Munich. As impressive as City have been since Manuel Pellegrini’s arrival, they have shown a soft underbelly away from home, winning just two matches on the road – the latest of which came at West Brom on Wednesday. It was a result they were unable to match on the south coast, where Osvaldo’s wondrous goal earned Southampton a deserved, morale-boosting 1-1 draw. Manchester City’s shaky away form continued on Saturday as Dani Osvaldo’s exquisite strike ended Southampton’s three-match losing streak in style. Early on it had looked like City would win comfortably, with in-form Sergio Aguero turning home after just 10 minutes at St Mary’s. Aleksandar Kolarov came close to doubling that advantage almost immediately and Aguero wasted a gilt-edged chance midway through the first half – missed chances they were made to rue as Saints, missing seven players through injury, grew into the match. Mauricio Pochettino’s side were showing confidence that belied their run of three successive defeats and deservedly pulled level on the stroke of half-time through club record signing Osvaldo. Showing amazing control and skill, the man that may well face England at next year’s World Cup with Italy put Vincent Kompany on his backside, cut back past Pablo Zabaleta and sent an exquisite effort into the top corner. Osvaldo missed two decent chances to add to that goal-of-the-month contender after fine work by Jay Rodriguez in a second half the hosts dominated, but they had to settle for a for a draw that continued City’s struggles away from Manchester. It was a result few would have predicted for injury-hit Saints after a dominant start by the visitors, who went ahead after just 10 minutes. Samir Nasri played the ball down the left to Kolarov, whose low driven cross went through a crowd of players and was swept home impressively by Aguero. It was the Argentinian’s 11th goal in 10 top-flight appearances and gave City a lead they were inches away from doubling soon after, with Kolarov flicking a Nasri corner just wide of the far post. last_img read more