India’s largest food brand Amul is suing Hindustan Unilever for ads that promote its mayonnaise product as being “better than butter.”In a court filing, Amul, which controls the vast majority of India’s butter market, asserts: “This (advertisement) is sending a false and misleading message to the consumers who may refrain from consuming butter.”Brand consultant AG Krishnamurthy who founded Mudra Communications, said, “Amul is not a brand, it is equivalent to butter (category) in India. It is the custodian of the category and has to defend any attack on the category.” Related Items
Amul Whipped Up Over Mayonnaise
December 2, 2019
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