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Sheryl Crow Named Spokesperson For New Breast Cancer Educational Campaign


first_imgHologic, Inc. announced today that nine-time Grammy award-winning singer, songwriter and breast cancer survivor Sheryl Crow will serve as national spokesperson to educate women about a more accurate mammogram, the Genius 3D MAMMOGRAPHY exam. The Genius exam is the only mammogram proven to reduce unnecessary callbacks by up to 40 percent, and detect 41 percent more invasive cancers than conventional mammography alone.One in every eight women will develop breast cancer in her lifetime, but if caught early, the five-year survival rate is nearly 100 percent. Crow, a breast cancer survivor marking 10 years since her diagnosis, understands the critical importance of early detection and is committed to ensuring women across the country are educated on the life-saving technologies available to them.“Early detection saves lives — it’s that simple,” said Crow. “Women need to be advocates for their health, and that means getting annual mammograms starting at age 40 and taking advantage of the best, and most accurate, technologies available. I opted for a Genius™ exam because early detection is what saved my life — it’s a woman’s best chance at survival, and it’s a chance we all deserve.”In April, Hologic launched a national campaign, the Better Mammogram Poll, educating women about the benefits of the Genius 3D MAMMOGRAPHY exam — which is proven to detect cancer 15 months earlier than traditional 2D screenings — as well as providing women with tools to easily find local facilities offering the Genius exam. Crow will be an integral part of the campaign, educating women through various media efforts, including a satellite media tour and social media outreach. The campaign will continue through Breast Cancer Awareness Month 2016.“It’s an honor to join forces with such a well-known artist and breast cancer survivor days before National Cancer Survivors Day,” said Pete Valenti, Hologic’s Division President, Breast and Skeletal Health Solutions. “We remain resolute in our commitment to developing innovative new technologies, like the Genius exam, which detects more invasive cancers than conventional mammography, improving a woman’s chance of survival. We look forward to working with Sheryl as we continue to spread the message that early detection saves lives.”As part of the Company’s commitment to helping people survive cancer, Hologic will donate $30,000 to Stand Up To Cancer, a program of the Entertainment Industry Foundation focused on raising funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. The donation is part of the Company’s larger pledge to make 30 donations of up to $30,000 each during its 30th anniversary year to select non-profit organizations focused on education and healthcare.The Genius 3D MAMMOGRAPHY exam is FDA-approved and available on the Hologic Selenia Dimensions system. Additional information, as well as a locator to find imaging sites offering Genius 3D MAMMOGRAPHY exams, can be found here.last_img read more


Former Esgenoopetitj chief arrested over alleged sex crimes


first_img(Wilbur Dedam. Government of New Brunswick photo)By Jorge Barrera APTN National NewsThe former chief of Esgenoopetitj was arrested by New Brunswick RCMP officers Wednesday on allegations of committing sex crimes dating back to 1977, APTN National News has learned.Wilbur Dedam, 56, was driving back from a trip to the Miramichi, NB, when he was pulled over by an RCMP cruiser before he reached the boundary of his reserve. An eye-witness said he was handcuffed and put into the back of the RCMP cruiser.Dedam is scheduled to appear in Miramichi provincial court Thursday.The RCMP said in a press statement that officers arrested a 56 year-old man from the community on sex crime allegations. The statement said the crimes dated from 1977 to 1996 and that three alleged victims had stepped forward. The RCMP would not confirm the identity of the individual.The investigation began in March.Dedam was running for a councillor spot on the band council at the time of his arrest.He was at the end of a two year ban preventing him from running for council imposed by former Aboriginal affairs minister John Duncan in 2011.The ban was triggered by an investigation into allegations of corrupt practices by Dedam and other councillors around elections.jbarrera@aptn.ca@JorgeBarreralast_img read more